Monday, February 19, 2007

2-19-07 How Medicine Works

It has been only ten years since the laws governing prescription drugs were changed to allow the marketing of these compounds on TV and the rest of the media in the United States. Since that point, there has been a deluge of advertising for prescription drugs. Along with this marketing activity, there has been a tendency for doctors to willingly prescribe medications that their patients have been convinced will "do the trick" for them. If you don't believe me, then the next time you go to your doctor, tell him that you feel you have a need to take some prescription drug that you saw advertised on TV, and see what happens.

Sooner or later, it was bound to happen that someone would artfully create some manner of spoof on this whole thing, and here it is... "Dysphoric Social Attention Consumption Deficit Anxiety Disorder" is a new malady that can be addressed with the new drug, "Havidol".

Here's the "Havidol" website, and here's an article about what it really is.

It's a hilarious demonstration of just how far we have come in the development, refinement and implimentation of marketing techniques, and how low our society has sunk on the subject of "healthcare".

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